About Us

THE IMPETUS

The SURE Credit Card is an idea born out of an obsession with being customer-centric and the belief that every convenience is an experience first, and a product later.

“Use my credit card, you will get a discount…”

It all started with this small line.

I often used my sister’s credit card to get a Discount on online shopping.

But it was too cumbersome – Ask the card number, the CVV, then the OTP, and return the amount in cash.

She suggested, I too should get a credit card as it’s convenient, and has more advantages than a debit card/UPI, or spending in cash.

And, I did apply for a credit card!

THE REALISATION

Everyone cannot get a Credit Card.

I applied for a credit card – Filled the forms, submitted the documents, and then the email – ‘Your Credit Card Application is Not Approved’.

I never knew getting a credit card would be such a hassle!

Amazon Credit Card

The divide of Haves & Haves-not.

The typical credit card is a privilege and status candy – only for the select few.

THE EUREKA MOMENT

‘Your Credit Card Application is Not Approved’

This experience was a Eureka moment – A pain gap found, an opportunity identified!

Eureka! Why not a Credit Card for everyone like UPI and Debit Cards!

UPI and Debit Cards have made deep roads in the digital payment area because everyone can own it.

This a huge market of capacity-to-spend customers who can be offered all the advantages and benefits of a credit card.

THE IDEA - A CREDIT CARD FOR EVERY INDIAN

The SURE Idea – A Credit Card without the hassles of credit scores, the complex application process, and the hidden fees & charges. 

CALL MY FRIEND

“Let’s do it; but we need to add more value.”

Me and partner both love to create Customer First Products, Services, and Brands.

Born with an attitude of ‘What Next!’, we decided to meet and listen to consumers first, and then create a Consumer-Centric offering.


We decided, with customers with an intent on our side we could negotiate with the banks and create the best offerings for the customers.

Currently, most credit cards have varied value offerings like Discounts, Rewards, Zero Fees, but getting a credit card itself is a hassle.

My partners disruptive idea was – Everyone who applies will get the SURE Credit Card.


He saw a huge opportunity in removing the pain and hassle of getting the card with 100% approval, and the huge market we could serve.

SEEKING NEW CHALLENGES

We always ask ‘What’s Next!’. And its more fun to execute a disruptive idea.

Using our learnings, expertise and experience in implementing web technology, marketing & branding knowledge, and our love of creating convenience experiences we launched the idea of SURE Credit Card to the public on 15th August 2021.

DISRUPT THE STATUS QUO

Customer-Centric SURE Credit Card!

100% Approval, Zero Fees, Data Security, and all the positives like rewards, discounts, etc. – India’s first Customer-first Credit Card.

The SURE Credit Card – A Credit Card created with passion to create experiences.

INVITATION - JOIN THE SURE COMMUNITY

SURE is created by the discerning digital Indian for the Next-Gen Consumer who loves simplicity.

Join us, connect with the SURE Community where we are raising the customer experience, evolving, and adding the best of values and offerings as they become available.

SURE being a 100% Approval Credit Card with the combined positives of UPI, debit card, and credit card, we are sure to cross millions of users soon.